Creating a Coherent Brand Image

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Designing a Memorisable Brand

A brand image is the overall perception that people have of a particular brand. It’s the way that people perceive and recognize a brand, including its products or services, reputation, visual identity, messaging, and overall personality. A brand image is the sum of all the experiences and interactions that people have with a brand, including advertising, social media, customer service, and the quality of the product or service.

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